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“Some people have some ideological belief” against the social network, he tells me. As long as Facebook can get a foot in the door, it can probably convince users to sign up for its whole service.Links in people’s Messenger profiles lead to their Facebook photos, and will tempt registrations.
“You have all of your address book and then you can search for everyone on Messenger.” Marcus insists that this is not some strategy to get his company into China or other countries where Facebook is blocked.
Since Facebook’s whole range of IP addresses is typically blocked, Messenger would be censored too.
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Marcus tells me Messenger’s next big projects are rolling out its Messenger For Business system to more verticals, allowing online merchants to offer customer support through Messenger rather than slow phone calls or annoying emails.
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He also says that Messenger could do a better job of explaining its robust set of features and reminding people when to use them.
People will also be able to use a Facebook search function to find people they want to chat with but who might not have given Facebook their number.
“It’s kind of an augmented address book” Marcus tells me.
“The only way we can grow in those markets is for people who aren’t on Facebook to be able to join” Marcus explains.
“We don’t want to stop until everyone is on the platform because it makes for such a better experience when you know you can find everyone.” Marcus isn’t shy about the fact that some people just don’t want Facebook. Last year Marcus was hired away from being President of Pay Pal, and has led Messenger to a stunning rise in user count from 200 million to 700 million and a blitz of product launches.